COMPANYSERVICESKNOWLEDGE CENTERNEWS
Earthsense in the NewsPress ReleasesEventsGreening the CropNewsletter

Sign Up

Got Earthsense?

The Sun is a thermonuclear fusion furnace some 800,000 miles (1.3 million km) wide. It has been running for about five billion years, but if just one second of its output could be collected, it would power the entire United States for nine million years. (NASA)

Events

Upcoming Events (where we are soon to be seen):

 Sustainable Brands Conference
Monterey CA  June 7 – 10
 
Boulder CO  June 23 – 25

 Earthsense Sightings (where we've been lately):

Green Marketing in the Age of Radical Transparency
State of Green Business Forum 2010
February 4, 2010
SAN FRANCISCO, CA – In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting logos. Today, companies must respond to green ratings and rankings from websites, media companies, nonprofit organizations, and big players like Walmart. In a world where consumers have unparalleled access to data about products and companies, how does a company truly be seen as green?

 

Green Opportunity in the New Economic Reality: The Changing Consumer Marketplace
Sustainable Brands Boot Camp – Session 3 Online sustainability training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, topics include market drivers, business model and product innovation, supply chain partnerships, brand strategy and marketing, metrics, and more. Available live and on-demand.
Winter 2009
ONLINE - From moms to millennials to faith-based communities and more, a growing variety of addressable audiences are becoming increasingly open to new product and services that demonstrate respect for the environment and the society in which they operate. Shoppers don't always put their money where their mouth is, though. This session will provide insight in to the state of the changing green consumer and help you think about your own customers and what the implications might be of their growing understanding of the potential impact of their purchasing.

 

Environistas - Can Women Consumers Push Green into to Black?
Good and Green, The Green Marketing Conference
November 17-18, 2009
CHICAGO, IL – This year’s Good And Green®… The Green Marketing Conference features some of the nation’s top green marketing thought leaders sharing their new research, case studies and success stories during two days of solution-based workshops, drill-down discussion groups and networking opportunities.

 

Bringing Green Products to the Masses
Net Impact Annual Conference
November 14-15, 2009
ITHACA, NY - Green products are often looked upon as luxuries by consumers, leaving them vulnerable to fads and economic fluctuations. This panel will address how companies can create and market products, that lead to widespread adoption of green values across the social and economic spectrum.

 

Marketing Green: Leveraging Value Through Winning Marketing Practices
West Coast Green
October 1-3, 2009
SAN FRANCISCO, CA – What is a sustainable brand? How do you create one? What are the hallmarks and who does it right? Who are these new "prosumers" and how do you market to them? This panel will address these questions and more. You will learn how to unlock your own brand of goodness. You’ll see current market research findings that can be used to identify what are the opportunities in green that are worth investing marketing dollars against. You'll also learn what are efficient ways to market and how to know when you are succeeding. Speakers will identify best practices and share case studies of what companies are doing it well and reaping the rewards for doing so.
 
Effectively Communicate Green Initiatives
Food Marketing Institute (FMI) Sustainability Summit
August 17-19, 2009
SAN FRANCISCO, CA - More companies are exploring ways to engage their customers and communities on environmental issues. As sustainability becomes mainstream, consumers are more skeptical about green claims and the potential for greenwashing. Learn from powerful case studies and see tangible solutions for retailers and suppliers to effectively: communicate green initiatives, promote transparency, engage internal and external audiences, win market share, improve loyalty, rise about the greenwashing, and be publicly recognized for inspiring progress. Hear about innovative solutions that remove the chaos and finally give meaning to the word green.