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Earthsense in the News

May 21, 2010
Earthsense receives Small Business Award

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April 22, 2010 - FOX Business Reality of Green Companies
Wendy Cobrda and Amy Hebard from Earthsense break down consumer perception and reality of green products and companies.

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March 26, 2010 - Bloomberg BusinessWeek - "Wal-Mart Spurs Sustainable Toy Animals Into $1 Billion Market" Earthsense estimates the size of the green toy market opportunity.

February 17, 2010 - New Scientist - "Hey Green Spender: The Truth About Eco-Friendly Brand". A ground-breaking comparison between consumers' perceptions from Earthsense's Eco-Insightsand Trucost's corporate environmental performance data.

This story has been picked up by many other organizations including:

February 23, 2010 - Forbes "The Sheen is Too Green"

February 23, 2010 - Planet Green (Discovery Companies) "Planet 100: The Truth About Green Products" Video News

February 19, 2010 - Environmental Leader "Consumers Have Minimal Knowledge of Corporate Environmental Performance"

March 5, 2010 - Seventh Generation "Update on Greenwashing"

February 24, 2010 - CleanTechCenter "Earthsense Releases National Survey on Appliance Rebate Program: Will the Results Surprise You?"

February 8, 2010 - Greenbiz.com "If You're Going to Be Naked, You'd Better Be Buff: Radical Transparency in Green Marketing"

Green Confidence Index (GCI) News

December 10, 2009 - USAToday "Green Confidence Index Shows Consumer Interest and Uncertainty"

November 17, 2009 - Greenbiz.com "American's Interest in Green Sags During Downturn"

October 28, 2009 - The Post-Standard "Syracuse Home to National 'Green' Index"

October 27, 2009 - Greenbiz.com "Introducing the Green Confidence Index"

August 26, 2009 - Shelton Group "Shattering the Stereotype of the Green Consumer"

August 2009 - Quirk's Marketing Research Review "How Web 2.0 Made A Long Survey More Palatable"

May 29, 2009 - Greenbiz.com "Shareholder Effort to Force Home Depot to Set Energy Plan Fails, Talks on Issue Possible"

May 6, 2009 - Biotech Week "Sustainable Brands '09 Attracts Top Brands, NGOs, Government Officials and Thought Leaders, Indicating Continued Momentum Around Sustainable Innovation"

April 20, 2009 - Business Wire "Pitney Bowes Business Insight and Earthsense Uncover the Top Ten Green States"

February 20, 2009 - Marketing BEEP "The Top Green Companies in the U.S."

February 16, 2009 - Greenbiz.com Podcast "How to Succeed at Green Marketing: The Corporate Reality of Consumer Perceptions"

June 3, 2008 - Bloomberg.com "Sustainable Brands '08 Opens to a Record Audience, Unveils Innovations and Research Insights"

May 13, 2008 - PR Newswire "Sustainable Brands '08: Launch Pd for Innovation and Insights"